zalando for men

Zalando had made a name for themselves in Germany as the leading online delivery service for women's fashion. And they were eager to conquer the men’s market too. 

But how do you speak to men about a fashion when the average man doesn’t really speak about fashion? And still incorporate the mandatory "scream" of joy that the brand had made their trademark? Those were the challenges we faced with this brief. 

And this is the result.
Introducing the first spot written entirely in the language "man-ish".

Fun fact: We had enough jokes using this format for about 5 minutes of film, but unfortunately the planned spot was just 20 seconds.

CREDITS

Agency: Jung von Matt
ECD: Doerte Spenghler-Ahrens, Jan Rexhausen
CD: Felix Fenz
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Juliana Paracencio
Director: Sven Strassner