The Overloaded Taxi

With Lufthansa’s new Premium Economy Class, you get double the baggage allowance. That's a lot of extra weight. To promote this feature we set up a special taxi that was so boot-heavy it could no longer drive. And parked it right at the Frankfurt Airport departures terminal.

"For all those who like to pack a bit extra."
The new Premium Economy Class. More luggage, more space and lots more.”

Fun fact: Soon after the car had been set up, the police arrived. Apparently someone had called to report a “car crash”. We had all the necessary permits, though, so they just took some selfies and went on their way.

CREDITS

Agency: Kolle Rebbe
ECD: Jens Theil, Christian Kroll
CD: Björn Neugebauer, Oleg Friesen
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Andreas Ristau