LOEWE INSTALLATION

Loewe makes top-of-the-range televisions with incredible colour quality. But how does it compare to real life? We put it to the test with a “live” demonstration at the prestigious Deichtorhalle Art Museum in Hamburg.

Fun fact: I was really keen on incorporating the ever-grey Hamburg sky into the scene, but unfortunately it wasn’t possible.

CREDITS

Agency: Scholz & Friends, Hamburg
ECD: Niels Ahlsen
CD: Willy Kaussen
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Anna-Verena Heidekrüger