FELIX JUD BOOKMARKS IN-STORE PROMOTION

Many classic novels look boring and intimidating when you see them on the shelf – heavy enough to use as a weapon and with bland, uninteresting covers. This in-store promotion aimed to show people the exciting stories hidden inside these books. The bookmark sets were so popular, that we still get requests for them today, a few years later.

Fun fact: I read every single one of the books featured in this project while working on it.

CREDITS

Agency: Scholz & Friends, Hamburg
ECD: Matthias Schmidt, Stefan Setzkorn
CD: Suze Barret, Dennis Lück
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Joana Broda
Illustrators: Romy Bluemel, Katharina Gschwendtner, Gisela Goppel, Andrea Ventura, Carmen Segovia, Pietari Posti, Tina Berning